Magic Breakfast

Magic Breakfast's mission

To end morning hunger as a barrier to learning for children and young people in the UK.

What we do

Children should be hungry to learn, not just hungry. But almost one in five children may be at risk of starting their day without breakfast.

For over 20 years, we’ve provided nutritional breakfasts in schools – making sure every vulnerable child and young person feels included and ready to learn.

According to The Food Foundation, 2.7 million children live in households that experienced food insecurity in June 2024. If a child goes to school too hungry to learn, they may struggle to concentrate and could miss out on vital learning hours.

We provide over 200,000 nutritious breakfasts to children and young people every school day across Primary, Secondary, ALS / Special Educational Needs Schools and Pupil Referral Units, as well as expert support to help identify and reach pupils at risk of hunger.  

Sadly today, the demand for our services is higher than ever, so we have evolved. We continue to support those in need right now but we’re also working to eliminate hunger in the classroom once and for all.

Through our advocacy work we explore the underlying causes of morning hunger and shine a light on the impact this has for children and young people, their families, and wider communities. We champion the voices of those impacted and create recommendations for long-term, systemic change. 

The magic of breakfast

We’re transforming lives one breakfast at a time, but Magic Breakfast alone cannot eliminate child hunger for good. 

We know that a nutritious breakfast is the best start to the day for schoolchildren everywhere. The magic behind breakfast is so much bigger than the meal itself, it’s the chance for every child and young person to feel included, equal and set up for success.

No child should be too hungry to learn.