Privacy Policy

Introduction

Welcome to SuperKind Education C.I.C and SuperKind Children’s Fundraising Ltd (“SuperKind”)’s privacy statement.

SuperKind respects your privacy and is committed to protecting your personal information. This privacy statement will inform you as to how we look after your personal information when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy statement is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

If you are a child, please also ask your parent or guardian if you are unsure of anything within this privacy policy.

1. Important information and who we are

What is the purpose of this privacy policy?

This privacy statement aims to give you information on how SuperKind collects and processes your personal information through your use of this website, including any personal information you may provide through this website when you use SuperKind to set-up an account, take part in a fundraising activity, collect badges for your actions, or donate.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

What is a Controller?

SuperKind is the controller for your personal information (collectively referred to as “SuperKind”, “we”, “us” or “our” in this privacy policy). This means that SuperKind is responsible for any processing of your personal information via our website.

We have appointed a data protection officer (DPO) who is responsible for overseeing and responding to questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

If you are a child, please also ask your parent or guardian if you are unsure of anything within this privacy policy.

If you are a parent or guardian, as part of the account approval process for your child, please consider if you are comfortable with the processing carried out by SuperKind of your child’s personal information in particular and do not hesitate to contact us if you have any queries.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: SuperKind Education C.I.C and SuperKind Children’s Fundraising Ltd

Email address: [email protected]

Correspondence address: 85 Great Portland Street, 1st Floor, London, W1W 7LT

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 07.03.24.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us (i.e. whilst you are using our website / have an account with us).

Third-party links

This website may include links to third-party websites, plug-ins and applications. These will mostly include educational websites such as, by way of example, Kiddle, National Geographic Kids, Britanica Kids and BBC Bitesize. We also link to book vendors such as Amazon Smile or bookshop.org, YouTube for video content, Stripe for payment processing, and Google Forms for our Social Impact Schools Award registration. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit and to ask your parent or guardian if you are unsure about anything in these websites’ privacy policies.

2. The information we collect about you

Personal information means any information about an individual from which that person can be identified. It does not include information where the identity has been removed. Information where the identity has been removed is called “anonymous data”.

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, title, date of birth and gender.
Contact Data includes billing address (for donors only) and email address.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you in connection with donations made by you.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location and, operating system and platform
Profile Data includes your username and password, donations made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect and use Aggregated Data such as statistical or demographic information for the purpose of improving our service. Aggregated Data could be derived from your personal information but is not considered personal information in law as this information will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined information as personal information which will be used in accordance with this privacy policy.

We do not request from you or require to collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We also do not collect any information about criminal convictions and offences.

If you fail to provide personal information

Where we need to collect personal information by law, or under the terms of a contract we have with you, or to be able to provide the services to you and you fail to provide that information when requested, we may not be able to perform the services (for example, to provide you with an account). In this case, we may not be able to provide you with an account, approve an account, or allow you to make a donation (as applicable) but we will notify you if this is the case at the time.

3. How is your personal information collected?

We use different methods to collect information from and about you including through:

Direct interactions

As an account holder, you may give us your Identity and Contact information by filling in forms or by corresponding with us via our website, by email or otherwise. This will be required in order to open your account on our website. You may also provide us with additional information by uploading content to our website via your account.

As a parent or teacher, you may give us your Identity and Contact information by corresponding with us via our website, by email or otherwise as part of approving your child or pupil’s (as applicable) account.

As a donor, you may give us your Identity, Contact and Financial information by filling in forms or by corresponding with us by post, phone, email or otherwise as part of making a donation via our website or providing us with feedback. We may also collect this information if you request marketing information to be sent to you and/or if you agree for Gift Aid to be collected on your donation.

As a user of our ‘Contact Us’ form, you may give us your Identity and Contact Information by corresponding with us via our website, by email or otherwise.

Third parties or publicly available sources

We will receive personal information about you from various third parties as set out below

Technical Data from the following parties:

Google Analytics, which collects your technical information via cookies used on our website;
Google Forms, which collects your Identity and Contact data if you register for The Social Impact Schools Award;
Stripe, Inc., our payment processor, which collects donors’ technical information when they make payment of their donation; and
Honest Tech Ltd., our website developers, which collect all technical information submitted when you create or use your account on the SuperKind website or if you are a donor, when you use our website to make a donation;

Contact Information:

If you are a parent, we will receive your Contact information from your child if they wish to open an account with us and/or the school that they attend if the school has an account.
If you are a child, we may receive your Contact information from your school if they open an account on your behalf.
If you are a teacher, we may receive your Contact information from your school if they open an account on your behalf.

Automated technologies or interactions.

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. Please see our cookie policy for further details.

4. How we use your personal information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that we will rely on to process your personal information.

Generally, we do not rely on consent as a legal basis for processing your personal information although we will get your consent before sending third party direct marketing communications to you via email or text message. Please note, this will only be applicable to donors and the adult affiliated with a fundraising campaign. Children will not receive marketing information from us. Donors will have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal information

We have set out below, in a table format, a description of all the ways we plan to use your personal information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your information. Please contact us if you need details about the specific legal ground we are relying on to process your personal information where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new account holder	(a) Identity (b) Contact	(a) Legitimate interest
To register you for The Social Impact Schools Award	(a) Identity (b) Contact	(a) Legitimate interest
To allow you to approve your child’s account	(a) Identity (b) Contact	(a) Legitimate interest
To share the contact details of the adult associated with a fundraiser so that the charity can get in touch to offer supporting material.	(b) Contact	(a) Legitimate interest
To share the contact details of the adult associated with a fundraiser so that a charity can get in touch regarding future fundraising opportunities and marketing.	(b) Contact	(a) Legitimate interest
To provide you with our services, allowing you to set up a fundraising page or to collect badges for the fundraising activities you / your child / your student has carried out.	(a) Identity (b) Profile	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to be able to provide our services to you)
To provide a campaign organiser with details of who has donated	(a) Identity (b) Contact	(a) Legitimate interest
To process and deliver your donation including: (a) Manage payments, fees and charges (b) Collect Gift Aid on your donation (b) Collect and recover money owed to us	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or provide feedback	(a) Identity (b) Contact (c) Profile (d) Marketing (donors only) and Communications	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how donors and account holders use our services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing (applicable to donors only) and Communications (f) Technical	(a) Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, services, user relationships and experiences	(a) Technical (b) Usage	(a) Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
For donors only, to make suggestions and recommendations to you about services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications	Necessary for our legitimate interests (to develop our services and grow our business)
To allow you to get in touch and ask any questions about SuperKind.	(a) Identity (b) Contact	(a) Performance of a contract with you

Marketing

We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising. We will never provide marketing and advertising materials to children.

We will only provide you with marketing and advertising materials if you are a donor or school.

As a donor, you will receive marketing communications from us and/or charities that we work with if you have made a donation via our website and you have opted-in to receiving marketing communications. As a school, you will receive marketing communications from us if you have opted-in to receiving marketing communications when signing up to The Social Impact Schools Award.

Third-party marketing

We will get your express opt-in consent before we share your personal information with any third party for marketing purposes. This applies to donors only. We will not share personal information of children with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time via email at [email protected].

Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of making a donation.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Cookie Settings

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal information

We may share your personal information with the parties set out below for the purposes set out in the table above.

If you are a child, we will share your personal information with your parent and/or guardian, who will be able to monitor the activity on your account. Your parent and/or guardian will be required to approve your account before this goes live on our website. Following this, every time that you upload content to our website (such as photos, videos, updating your bio, etc.), we will seek approval from your parent and/or guardian by email of this change.Similarly, if your account is linked to your school’s account, your teachers and school admin will be able to view your fundraising pages and badge data. People who search for your fundraising page on google, or with whom you share a link to your page will be able to view the text content on your page. Viewers will need your password in order to access photo and video content.
If you are a donor, if you have chosen for your donation to not be anonymous, we will share your identity information and information regarding the sum you have donated with the child that you have chosen to sponsor, the respective child’s school (if the child’s account is linked to their school’s account), and anyone that the child has shared the link to its fundraising page to.
If you are an adult associated with a fundraising page (parent, guardian, or teacher), when you create a campaign we share your personal data with the charities for which you are fundraising, so that they can contact you solely in regard to this campaign. When we pass your information to charities, they also become a controller with respect to such personal data. This means that they’re responsible for their own compliance with data protection laws when they use your personal data, and all such use is subject to the charity’s own privacy notice.
External Third Parties as set out in the Glossary.
Specific third parties listed in the table above.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

6. International Transfers

We do not transfer your personal information outside the United Kingdom.

7. Data security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal information for?

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. For account holders and those who approve accounts (i.e. parents of children or teachers) we will only hold your basic account information (i.e. your Contact Details, including your name and email address) for 12 months from the last date of activity (i.e. the last date that the account holder logged into their account). We will hold the information that is provided for the fundraising page (for example, content uploaded including text, photos and videos) for as long as the fundraising page is live.). Fundraising pages will be deleted 6 months after their end date. We will hold anonymous badge and fundraising data (i.e. fundraising totals and badge tallies) indefinitely. For users of our ‘Contact Us’ form, we will delete the email as soon as it has been resolved, or within 31 days. Donor information will be held for 6 years in order to ensure that it is available should there be any Gift Aid reclaim queries. In some circumstances you can ask us to delete your personal information: see your legal rights below for further information. In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal information. Please click on the links below to find out more about these rights:

If you wish to exercise any of the rights set out above, please contact us at [email protected] .

If you are a child and are unsure about any of your legal rights or how to exercise these rights that you have, please speak to your parent and/or guardian.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary

Lawful basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your personal information where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal information where it is necessary for compliance with a legal obligation that we are subject to.

Third Parties

External Third Parties

Our service provider Dorset Tech, acting as processors based in the United Kingdom who provide IT and system administration services.
Third party data collectors such as Google Forms that help us collect identity and contact information.
Third party payment providers, Stripe and Charities Trust, that process transactional, identity and contact information of donators in respect of their donations made.
Professional advisers including lawyers, accountants, auditors and insurers based in the United Kingdom who provide legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

Your legal rights

If you are a child and are unsure about any of your legal rights set out below or are unsure how to exercise these rights that you have, please speak to your parent and/or guardian.

You have the right to:

Request access to your personal information (commonly known as a “data subject access request“). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to delete your personal information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios:

If you want us to establish the information’s accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

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