About superkind

Educating, inspiring and empowering the next generation of change-makers to make a difference in the world around them. Not just one day, but right now.

Built in collaboration with global leaders in philanthropy and childhood education, SuperKind is an award-winning platform for schools to integrate active citizenship and philanthropy within the wider curriculum and their classrooms. Our aim is help children grow up to be open-minded, empathetic and with a strong sense of their own agency in the world.

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Our mission

Our mission is to engage and motivate children to take action for causes they care about and make a genuine difference to the world around them. We know that 76% of primary school teachers feel civic engagement should be embedded within the curriculum and that many feel they lack the tools to do so1. This is why SuperKind has been designed to help teachers integrate social action and philanthropy within the wider curriculum and their classrooms.

We do this in three ways:

  • Educate: Our ‘Cause’ pages provide unrivalled, child-safe coverage of the 17 UN SDGs, and other important current issues (e.g. Ukraine, Black Lives Matter) including cross-curricular lesson plans and curated lists of further resources. They equip children with the knowledge, skills, values and attitudes needed to address the interconnected global challenges we are facing. Our ‘Charity’ pages provide a curated list of some of the best charities for young people to support, across all cause areas.
  • Inspire: Our ‘Change-Maker’ pages offer case studies of over 50 young change-makers serving as inspiration for children to see the genuine difference they can make to causes they care about, regardless of age or background.
  • Empower: Our ‘Take Action’ pages feature 12 step-by-step toolkits to teach children how to take action in an easy and meaningful way and reward them using our very own badge system. And when it comes to fundraising, our fundraising platform put all the power – and fun – into the hands of children. 
  1. Body A, Lau E, Cameron L and Cunliffe J (2023) Mapping children’s active civic learning in England. University of Kent: Social Policy Sociology Social Research.
Superkind Fundraising

Our approach

  • Social Enterprise: SuperKind’s education platform is a 100% not-for-profit run solely for the purpose of empowering young children to make a difference in the world around them. Our fundraising platform is also a social enterprise.
  • Completely unique, expertly designed educational content for this age group; complete with a badge reward system, quizzes, videos, pop-up glossary definitions and engaging & age-appropriate consent.
  • World’s first ever cross-charity fundraising platform for children.
Friends

Who we are

SuperKind was created by parents, who were inspired by the actions of their own young children. Natasha and Keren Mitchell watched their children learn, get inspired and take action on their own, including organising foodbank donation drives, writing letters to the prime minister and charity fundraising events (for WWF, Battersea Dogs Home, GOSH and others). They could see the obvious good this created for the recipient causes but also the benefits it gave their children in terms of empathy, leadership and a strong sense of agency. This inspired a journey to build a platform to educate, inspire and empower children everywhere to take action and make a difference in the world.

Joined by Tasha‘s sister Anoushka and working with academics, schools, charities and an amazing team, they have built SuperKind to be the ultimate resource to help create the next generation of changemakers. 

Our amazing team includes…

Keren Mitchell

Keren Mitchell

Co-Founder

I founded SuperKind because I love seeing the passion that children have for causes that they care about. I hope that SuperKind can encourage more children to learn, be inspired and take action to make change happen.

Natasha Freeman

Natasha Freeman

Co-Founder

I work on the creative development of SuperKind. I am passionate about equality and believe in the power of education. I hope superkind will help inspire and teach young people from all backgrounds to make a difference.

Anoushka Freeman

Anoushka Freeman

Head of Operations

I focus on processes and problem-solving for the team. I work on SuperKind by day and kayak on the Thames by night. I dream of a world in which rivers are free of sewage and plastic pollution.

Sarah Hardaker

Sarah Hardaker

Accounts

I administer the financial side of SuperKind.  When I’m not busy updating spreadsheets, I can usually be found busily growing veggies in my back in garden in sunny Sussex. I love seeing the empathetic nature of my three young children develop with the help of SuperKind.

Dave Smith

Dave Smith

Web Development

I lead on the development of the fundraising platform on SuperKind. I believe there’s a severe lack of money, finance and basic economics education at the primary and secondary levels that needs to be corrected if we’re to steer the ship right and lift future generations out of poverty.

Becky Michael

Becky Michael

Education Expert

I have been responsible for putting together the teaching resources on SuperKind. I grew up by the Great Lakes when the water and air were still clean and cares most about protecting the planet for future generations.

Febe Meyer

Febe Meyer

Writer

I have overseen the writing of the educational pages on SuperKind. I hope that SuperKind can show everyone how to work together to keep the planet and the humans on it healthy and happy.

Jess Moorhouse

Jess Moorhouse

Illustrator

I create all the illustrations throughout the site. I try to donate and raise money for as many charities as I can. I particularly like to send regular donations to dog welfare charities as I have my own rescue pup Duke, who makes my world a brighter place!

Marie Rumler

Marie Rumler

Lawyer

I have helped to develop the framework of rules (the terms and conditions) on SuperKind. I am keen to make sure that all children have access to nutritious food and a good education.

Anna Jeary

Anna Jeary

Video

I helped to create the SuperKind brand film. I grew up with foster siblings and am passionate about making the world a better place so children in care get the best opportunities in life.

Kayode Abiodun

Kayode Abiodun

Video

I produced the toolkit videos for SuperKind. I envision a future where social media is used to create a positive societal impact and promote inclusivity.

Siu Yen Wong

Siu Yen Wong

Marketing

I have had the honor of helping with the branding and messaging of SuperKind. I am passionate about topics and organisations related to children, diversity, equity & inclusion, inequality and poverty, and gender and social mobility.

Advisory Board

Dr Alison Body

Dr Alison Body

Dr Alison Body is a Senior Lecturer and Director of Philanthropic Studies at the Centre For Philanthropy. She has written numerous research articles and reports exploring philanthropy and the third sector, particularly in relation to children, young people and education. Her work has been a huge influence on SuperKind from day one, helping us to design a platform that is as meaningful and empowering to young people as possible.

Anne-Marie Huby

Anne-Marie Huby

Anne-Marie Huby is an entrepreneur and the co-founder & former Managing Director of JustGiving, the pioneering global online giving platform that has helped people raise over £5billion for good causes. Her insights are an invaluable help to SuperKind in growing and scaling the world’s only fundraising platform for children. Anne-Marie is also a trustee of Anna Freud, the leading mental health charity for children and families.

Liz Robinson

Liz Robinson

Liz Robinson is the co-founder and CEO of Big Education, one of the UK’s most progressive Multi-Academy Trusts. As a former headteacher herself, Liz believes that schools can not only play a transformative role in children’s lives, but also in shaping whole communities. Her guidance helps SuperKind develop our educational offering and support schools in the best way possible.

Lucy Elphinstone

Lucy Elphinstone

Lucy Elphinstone is an educational consultant, executive coach, speaker and mentor. Before this Lucy was Headmistress of Francis Holland School Sloane Square for over a decade. In that time the school was awarded Sunday Times Independent School of the Year (2023) and Lucy was recognised as Best Head of a Public School by Tatler. Social action and the responsibility to give back have always been at the front and centre of her approach to education and she is able to bring that passion for making a difference to SuperKind.

Mark Brotherton

Mark Brotherton

Mark Brotherton is a former Headteacher and Director of Education for IAPS (serving 650+ schools globally). He has worked in the education sector for over 30 years, with deep experience of leading and teaching in state, independent, senior, junior, prep, day and boarding schools. Mark enjoys transforming schools and organisations to improve their culture and ethos through a values based approach.

Never sharing children’s data

Requiring parental approval 

Password protecting fundraisers

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Support Us

SuperKind is a social enterprise with a commitment to offering all of our educational content completely free of charge so that schools and children can access them regardless of their economic backgrounds. We are extremely grateful for any support that you may be able to offer to help cover the costs of our wonderful staff, our website and servers, and getting the word out. 

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