1. to promote and protect the physical and mental health of people with alopecia areata, alopecia totalis and alopecia universalis and related conditions by the provisions of support, education and practical advice.
2. to advance the education of the general public in all areas relating to alopecia areata, alopecia totalis and alopecia universalis and related conditions.
3. conducting and commissioning research into alopecia areata, alopecia totalis and alopecia universalis and related conditions and to publish the results.