The purpose of maddieÆs miracle, and objects for which the charity is established, is to:
1. advance the education of women, families and healthcare professionals in breastfeeding and its related factors; and 2. preserve and protect the mental and physical health and wellbeing of women through the antenatal, childbirth, postnatal and breastfeeding stages of motherhood. this is done through the provision of physical, emotional and practical support; and through education.