For the public benefit to promote good health amongst expectant women and their babies so as to reduce the likelihood of stillbirth in the uk, in particular but not exclusively by:
(i) raising awareness amongst expectant mums and equipping them with knowledge about good health in pregnancy, complications and how to reduce the known risks of stillbirth;
(ii) developing knowledge amongst healthcare professionals, especially midwives, by keeping them up to date with the latest good practice, guidelines and current research so as to support the provision of consistent maternity care.