To preserve and protect the health of the public against the harmful effects of cigarette smoking by:
(a) advancing the education of the public and organisations about ways to reduce harms associated with cigarette smoking;
(b) advancing the education of the public and organisations about the effects of nicotine and its uses;
(c) promoting scientific research into the safer uses of nicotine;
(d) providing information to the public and organisations about the risks of smoking and safer ways of using nicotine.