The objects of the charity are for the public benefit:
1) to relieve charitable need; and
2) to advance education;
particularly, but not exclusively, by providing advice, training, guidance, mentoring and support to undergraduates and graduates who are in need and/or disadvantaged by reason of their social background and consequently in relative disadvantage in relation to professional opportunities to improve their potential access to and success in professions in the fields of accounting, advertising, business intelligence, civil service, education, engineering, fast moving consumer goods, financial services, hr, insurance, it, journalism, law, management consultancy, marketing, media, pharmaceutical, property, public relations, publishing, recruitment, research, third sector, utilities and such other fields as the trustees may determine.