VCCP ACADEMY

To act as a resource for young people up to the age of 24 living in stoke-on-trent and staffordshire, and looking to expand to other areas of social deprivation, by providing vocational training, work experience, employability skills, and mentorship as a means of: (a) advancing education to promote, sustain and increase individual and collective knowledge and understanding of the creative sector. (b) improving employment outcomes for young people, and creating local jobs, which positively impacts the community and wider economy. (c) increasing representation of young people from lower socioeconomic backgrounds in the advertising and creative industries.