1. to promote for the benefit of the public the conservation, protection and improvement of the physical and natural environment by promoting biological diversity, and in particular by promoting the protection and conservation of the rhinoceros and other endangered wildlife in southern and eastern africa.
2. to advance the education of the public in the conservation, protection and improvement of the physical and natural environment.
3. the relief of poverty in southern and eastern africa by providing: grants, items and services to individuals in need and/or charities, or other organisations working to prevent or relieve poverty in southern and eastern africa.
